Beyond Dawlish

Leveraging current events and tying them into your book publicity campaign can increase the coverage you receive online and in legacy media. Some books are seasonal, the tie-ins are apparent (and inescapable), and others require more creative thinking. Finding story angles for pitches helps make them more effective, and connecting them to timely events or news items can help. It's one of the ...

Is your latest book the hidden gem that the world just hasn't discovered yet? Picture this: your book is making waves, your author brand is growing, and engaged readers are eagerly awaiting your next release. Sounds like a dream? Well, it’s one that Smith Publicity can help turn into reality. For years, traditional advertisement has been the staple for getting products noticed, but when it ...

Can you effectively promote a book only online and predominately through social media? It's a question most self-published authors and book marketing services experts answer. It depends. If you're an established celebrity with a huge following (hundreds of thousands or millions), your social media posts alone may sell your book adequately. But since the number of people in that league is ...

If you're an author whose work becomes popular with book clubs, you can count on the extra sales their interest will generate. Therefore, as you decide how to market your book , you may want to take some steps to encourage clubs. Three of the most popular are posting a website page for clubs with suggested discussion questions, including the questions at the end of your book, and appearing for a ...

Since the coronavirus pandemic, most aspects of book marketing have resumed in their pre-pandemic modes with one notable exception: virtual interviews. Any bias against appearing online from the office or home has nearly evaporated. It means that today, most authors can expect to do many virtual interviews while promoting their books. As a result, becoming well-versed in online interview "best ...

If you're an author, optimizing your social media accounts can provide excellent support to your book marketing campaign. Some people are naturally outgoing, and it comes across online, resulting in vast followings of enthusiastic fans. If you're one of those people, keep following your recipe for success – but for all the rest of us, following some advice from book PR pros can be a wise idea. ...

More than a few first-time authors these days consider online-only book publicity campaigns. But book industry veterans understand the power of traditional media coverage and advise their writers to pursue it. Mainstream publishing houses maintain in-house publicity departments or contract with well-known book PR agencies for their titles. Everything that begins in the media ends up online, but ...

From their humble beginnings 20 years ago, podcasts have become a wild success story, and today they play a role in book marketing campaigns. Savvy authors interested in selling their books and building their brands know the value of niche audiences – and podcasts deliver. When you're promoting a book, the allure of a mass audience quickly fades with the realization few are book buyers. It's the ...

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