Beyond Dawlish

If you're an author, optimizing your social media accounts can provide excellent support to your book marketing campaign. Some people are naturally outgoing, and it comes across online, resulting in vast followings of enthusiastic fans. If you're one of those people, keep following your recipe for success – but for all the rest of us, following some advice from book PR pros can be a wise idea. Social media channels are old enough by now that there are some established ways to do better. You don't need to follow a "cookie cutter" approach, and you can be yourself online, but having structure is helpful.

First, when someone follows you on social media, they've taken step one of expressing interest. It would be best if you gave them more incentives to learn more. Taking a strategic look at your posts, paying attention to what works best, and planning the timing are all assets. Comments and opinions are acceptable, but anything factual (or things that read like facts) will be more popular and widely shared. If you have a gift of humor and can say funny things that don't offend anyone, they also will be viewed and shared. But with humor, there is a fine line, and you don't want to offend anyone.

Besides facts, other things that make good social media posts include new or cutting-edge information on your book's topic or story. When things are trending in the news, people have a heightened interest, and you can capitalize on it. In a similar vein, new studies and research that focus on areas you write about are also good fodder for posts. You can give a nugget of information with a word or two about how and why it applies. Your fans are already interested in your book's topic, and when you add something on the same subject, they'll find it interesting. If you make comments on news topics, avoid controversy.

In their quest to learn more about you, fans are also interested in things about your life and interests. For example, if you're reading a book and enjoying it, be generous to the other author and give it a plug. You can also discuss your travels, current events, and other aspects that are conversational and interesting. If you post stream-of-consciousness thoughts, think twice and be sure they are appropriate and will be interesting. It's best to avoid firing off something with too little thought that brings an adverse reaction. The objective is to keep people engaged and build their interest in your work.

Business Name:- Smith Publicity, Inc.

Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034

Phone:-  856-489-8654