In addition to what @wriggler above said, I had a look in Sainsburys a few days ago and purchased a pack of Jam Doughnuts. There were Five doughnuts in the bag which cost me the princely sum of 65p. Now, call me disloyal to local shops, but why should I go to a bakers in the Strand to buy a jam doughnut for 65p EACH when I can buy a pack of 5 for the same price and which the kids enjoy ...
Good luck to all concerned. I sincerely hope that it is a success.