Demandify Media2

Call back consent is necessary in industries such as telemarketing, customer service, and debt collection because it ensures compliance with various legal and regulatory standards. Doing so protects the explicit privacy laws of businesses such as the Telephone Consumer Protection Act (TCPA) in the U.S., GDPR in Europe, as well as other local data provisions. 

 

Call back consent guarantees that customers are well-informed and voluntarily willing to be further contacted. This prevents issues related to unsolicited messages and/or phone calls. Call back consent fosters trust amongst customers while reducing the legal risk business’ face from non-compliance.

 

The lack of appropriate call back consent compliance is costly. Companies risk hefty fines, lawsuits, and irreversible reputational damage. Businesses can mitigate risk simply by training their teams to ask for consent and clearly document it via written consent or recorded audio. Also, customers must be allowed to revoke consent whenever they choose.