Today, PR is more affordable and accessible than ever before, meaning small businesses can benefit from the numerous advantages of good PR too. Marketing and PR are not mutually exclusive tactics when it comes to attracting customers. Effective PR will perfectly complement marketing in helping to build an attractive brand image. PR, for example, can take elements of your marketing campaign and demonstrate how it has real value with customers. We're all guilty of staying loyal to a brand, no matter how its public presence changed over the years. That is because those companies built a strong connection with their customers. Doing so ensured that people were still engaged with their products and services, giving them enough room to experiment with new ideas while keeping a stable client base. Healthcare startups or brands that want to grow their customer base can use PR to reach a wider audience. It helps the public get to know your company beyond your marketing messages and products. The best healthcare PR agency helps you reach vast audiences which will give you extensive reach. As perceived only word of mouth publicity and promotion cannot improve your reputation and have you in front of your audience. They creates a communication strategy, the value generated information campaigns that could meet your objective while concentrating on media-required content. Being a PR Freelancer is a tough job and it’s highly stressful but there are candidates out there that will fit the bill.