Upwardly mobile
You don't have to spoil what Dawlish has got - just a wash and brush up here and there would at least be a start - Dawlish has already got a lot that it doesn't market well enough and, yes, that might well bring in another type of visitor. So? Dawlish needs to pull up its socks. If it doesn't, it could well go into terminal decay. Which isn't to say that Dawlish doesn't already have a lot going ...