Beyond Dawlish
Vietnam Retail Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024:USD 298.2 Billion
Market Forecast in 2033:USD 1,032.6 Billion
Market Growth Rate (2025-33): 13.6%
The Vietnam retail market size reached USD 298.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,032.6 Billion by 2033, exhibiting a growth rate (CAGR) of 13.6% during 2025-2033. The market is expanding due to population growth, global retailer expansion, and modern retail formats. A rising population increases demand, while global retailers enhance competition, infrastructure, and product variety. Modern retail formats including supermarkets, malls, and e-commerce, improve convenience and shopping experiences, which further drives the market share.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/vietnam-retail-market/requestsample
Vietnam Retail Market Trends and Drivers:
Market Drivers and Structural Shifts
-
Vietnam’s retail market is undergoing rapid transformation, driven by strong economic fundamentals and changing consumer behaviors.
-
Urban population growth and rising disposable incomes are boosting demand for diverse retail experiences.
-
Expansion of modern trade formats (malls, supermarkets, convenience stores) is reaching beyond major cities into secondary provinces.
-
Traditional trade remains relevant and is evolving through better service quality and product offerings.
-
Nationwide digital adoption is transforming the consumer journey and enabling a shift toward online retail.
Retailer Strategies and Innovation
-
Retailers are investing in logistics and supply chain enhancements to improve reach and efficiency.
-
Growing focus on brand differentiation, including development of private labels and enhanced customer loyalty programs.
-
In-store experience upgrades include visual merchandising and employee training to improve engagement.
-
Omnichannel strategies (e.g., click-and-collect, mobile apps, social commerce) are becoming critical to capture multi-platform shoppers.
-
Strategic M&As and partnerships are enabling faster expansion and access to new consumer segments or capabilities.
Future Outlook and Growth Opportunities
-
Vietnam’s young, tech-savvy population is driving demand for premium, healthy, and branded goods—especially in apparel, electronics, and food.
-
The e-commerce sector is surging due to improved digital payments, last-mile delivery, and rising online trust.
-
Modern trade still has substantial room for growth in lower-tier and rural regions.
-
Sustainability trends are emerging, with eco-conscious consumers influencing retailer policies on packaging and sourcing.
-
International brands and investors view Vietnam as a prime retail destination, encouraged by a stable economy and vibrant consumer demand.
Vietnam Retail Market Industry Segmentation:
Product Insights:
- Food and Beverages
- Personal and Household Care
- Apparel, Footwear and Accessories
- Furniture, Toys and Hobby
- Electronic and Household Appliances
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Regional Insights:
- Northern Vietnam
- Central Vietnam
- Southern Vietnam
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Ask Our Expert & Browse Full Report with TOC & List of Figure: https://www.imarcgroup.com/request?type=report&id=28621&flag=C
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) 91 120 433 0800
United States: 1-631-791-1145
