Beyond Dawlish

United States Soup Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 1.8% (2025-2033)

The United States soup industry is booming. This growth comes from consumers wanting more convenient and healthy choices. Innovation in flavors and ingredients is also helping to grow and enhance the market. According to the latest report by IMARC Group, the United States soup market size reached USD 2.9 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.5 billion by 2033, exhibiting a growth rate (CAGR) of 1.8% during 2025-2033. 

United States Soup Trends and Drivers:

The United States soup market is changing. It now focuses more on what consumers want: convenience, health, and premium options. The market is valued at $10 billion. It shows steady growth, expected to rise at a rate of 3.1% each year until 2030. Ready-to-eat wet soups lead in revenue share at 28.8%. They’re perfect for busy people since they require little prep. Meanwhile, refrigerated and frozen soups are gaining popularity. They’re expected to grow at an 8.9% CAGR due to their fresh taste and homemade feel. Health trends shape today’s culture. More customers seek low-sodium, organic, gluten-free, and plant-based foods. These options are in high demand as people become more health-conscious. Functional ingredients like probiotics, collagen, and superfoods also appeal to wellness-focused individuals. Premium and gourmet soups are gaining popularity. They offer exotic flavors, artisanal recipes, and high-quality ingredients. Millennials and urban professionals are driving this trend. They see soup not just as comfort food, but also as an enjoyable experience.

New developments are happening in distribution channels. Supermarkets and hypermarkets hold 64% of the market share. E-commerce is growing quickly, with a 10% CAGR. This growth is driven by the ease of online shopping and subscription models. Despite the growth potential, challenges remain. There is strong competition, market saturation, and consumer doubt about processed food. Campbell's leads with innovation, like its Well Yes Sipping Soups. Niche brands provide unique products, like bone broth and ethnic flavors, to stand out. Demand changes with the seasons. It peaks in colder months. Manufacturers are now marketing soups as complete meals. They promote them for lunch, snacks, and even breakfast. This approach aims for year-round appeal. Sustainability in packaging will shape the market's future. Key changes include using glass and biodegradable materials. Also, the rise of direct-to-consumer models will play a big role.

Download a sample copy of the Report: https://www.imarcgroup.com/united-states-soup-market/requestsample

United States Soup Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Type:

• Canned/Preserved Soup
• Chilled Soup
• Dehydrated Soup
• Frozen Soup
• UHT Soup

Breakup by Category:

• Vegetarian Soup
• Non-Vegetarian Soup 

Breakup by Packaging:

• Canned
• Pouched
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined, along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St., Brooklyn, NY 11249, USA 

Email: sales@imarcgroup.com 

Tel No:(D) 91 120 433 0800 

United States: 1-631-791-1145