Beyond Dawlish

Starting with a solid brief is how you get a video that speaks. Whether you're launching a brand campaign, selling something, or telling a story, briefing a video production agency Leeds like Boxmedia is your ticket to success. A solid brief is more than a list of specifications, it is a roadmap that informs the team of your vision and gets a video that makes an impact.

I've worked with businesses of all shapes and sizes, and I've seen for myself how a well-crafted, thought-out brief can take a great video and make it a great one. Let's brief Boxmedia properly, with sound guidance and expertise to make it simple and enjoyable.

Why a Good Brief Matters

A brief is like a conversation starter between you and Boxmedia. It sets the tone, aligns expectations, and saves time down the road. Without it, you are at risk of miscommunication, consider lost revisions or a video that completely misses the point.

Studies have shown that 70% of project failure is caused by poor communication at the outset. A good brief gets everyone to the same place, meaning Boxmedia's creative team in Leeds can focus on what they're best at, bringing your idea to life.

Step 1: Define Your Goal Clearly

Start with the “why” behind your video. Are you trying to boost sales, educate your audience, or build brand awareness? Be specific. For example, saying “we want more customers” is vague. Instead, try “we want to showcase our new product to increase online orders by 20%.”

Boxmedia requires this specificity in order to customize their strategy. A sales-oriented video may rely on clean visuals and a compelling call-to-action, whereas an informative piece may focus on straightforward storytelling. Get this step right, and you've established a solid foundation.

Step 2: Know Your Audience

Who's looking? Your tone, style, and message for your video depend on this. If you're marketing to young professionals in Leeds, Boxmedia may recommend a high-energy, fashionable feel. For a local charity, a warm, community-oriented style may be more effective.

Think about age, interests, and even where they’ll watch—YouTube, Instagram, or your website. Share these details with Boxmedia so they can craft something that resonates deeply with your viewers.

Step 3: Share Your Brand Story

Boxmedia is not just a Leeds video production firm—They are storytellers. Let them tell yours. Whether it's your company's values, personality, and attitude. If you have a logo, colour scheme, and tagline—send them too.

For instance, a café in Leeds might say, "We're all about local pride and homely feels—warm colours and city views, essentially." That gives Boxmedia a clear reference point to work from, so the video will really be "you."

Step 4: Set a Realistic Budget and Timeline

Money and time matter. Be upfront about what you can spend and when you need the video. Boxmedia can then suggest options that fit—maybe a snappy social media clip or a full-blown promotional film.

A small business might brief them with, “We’ve got £5,000 and need it by June.” Honesty here avoids surprises later. Plus, Leeds’ creative scene moves fast, so Boxmedia will appreciate the heads-up to plan around their schedule.

Step 5: Describe the Deliverables

What does Boxmedia need? A 30-second spot? A three-minute explainer? Perhaps a few, for various platforms? Break it out. Specify things such as video length, format (e.g., 16:9 or vertical for TikTok), and other such features such as subtitles or animation.

A Leeds retailer once told Boxmedia, “We want a one-minute promo plus three 15-second teasers.” That precision helped the team deliver exactly what was needed—no guesswork required.

Step 6: Provide Creative Direction (But Don’t Overdo It)

This is where you paint the picture. Want a cinematic feel with moody lighting? Or a bright, upbeat vibe? Share examples—link to videos you love or hate. It’s like saying, “This is the mood we’re chasing.”

But here’s a tip: leave room for Boxmedia’s expertise. They’re pros at turning ideas into visuals. Over-directing can stifle their creativity, and trust me, you hired this video production company Leeds for their flair, not just to follow orders.

Step 7: Include Must-Haves and Nice-to-Haves

List your non-negotiables—like featuring your product or a specific tagline. Then, add optional ideas, like drone shots of Leeds landmarks or a voiceover. This helps Boxmedia prioritize.

For example, a tech startup briefed Boxmedia with, “Our CEO must appear, but a sleek animation would be a bonus.” It’s a simple way to keep the essentials locked in while leaving space for creative extras.

Step 8: Be Ready to Collaborate

A brief isn’t a one-and-done document—it’s the start of a partnership. Boxmedia might come back with questions or suggestions. That’s a good thing! They’re digging into your vision to make it better.

I’ve seen clients who stayed open to feedback end up with videos that exceeded expectations. So, keep the lines open and enjoy the process—this is where the magic happens.

Real-World Example: A Leeds Success Story

Take a local Leeds fitness brand I know. They briefed Boxmedia for a launch video, saying, “We want to inspire 20-30-year-olds to join our gym with a high-energy vibe.” They shared their bold red branding, a tight £8,000 budget, and a two-week deadline.

Boxmedia delivered a punchy 60-second clip with gym shots, upbeat music, and a killer call-to-action. Result? A 30% membership spike in a month. That’s the power of a clear brief meeting a talented video production company Leeds.

Common Mistakes to Avoid

Don’t rush the brief—vague goals like “make it cool” leave too much guesswork. Avoid changing your mind mid-project; it’s costly and frustrating. And don’t skip the audience step—Boxmedia can’t hit a target you haven’t defined.

Keep it simple, specific, and collaborative, and you’ll dodge these pitfalls easily.

Final Thoughts: Make Your Video Shine with Boxmedia

Briefing Boxmedia, a top video production company Leeds, is your chance to spark something amazing. Lay out your goals, know your audience, and trust their creative chops. A strong brief doesn’t just guide the project—it fuels it, turning your ideas into a video that grabs attention and delivers results.

Next time you’re ready to roll, sit down, jot down these steps, and watch Boxmedia bring your vision to life. Got a project in mind? Start that conversation today—you won’t regret it.