Beyond Dawlish

Australia Toys Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 3.40% (2024-2032)

Australia has a vibrant and growing toy market with a strong focus on consumer demand for innovative, high-quality, and educational products. Brands can succeed in a family-focused, tech-smart market. To do this, they should focus on sustainability and creativity. According to the latest report by IMARC Group, the Australia toys market size is projected to exhibit a growth rate (CAGR) of 3.40% during 2024-2032.

Australia Toys Industry Trends and Drivers:

The Australia toys market has grown a lot in recent years. This growth comes from shifts in what consumers want, new tech, and a focus on education and sustainability. Parents want toys that entertain and educate. They are especially interested in STEM (Science, Technology, Engineering, and Mathematics) toys and STEAM toys, which include Arts. Brands like LEGO, Osmo, and Little Bits respond to this demand. They offer interactive kits that boost creativity and problem-solving skills. Eco-friendly shoppers want more sustainable toys made from recycled or biodegradable materials. Green Toys and Tegu are companies that gain respect for their eco-friendly focus. They attract parents who care about the environment. Gender-neutral toys are becoming important as society moves away from old stereotypes. This shift promotes inclusivity in how we view gender. Online clay retailing, such as Amazon Australia and similar sites, centers on customer buying habits. Convenience and competitive prices are key factors that drive this behavior.

A key trend in the Australia toys market is the rise of licensed products. They are increasingly combined with digital platforms. Disney, Marvel, and Pokémon are major brands for action figures, plush toys, and collectibles. Their stories drive this success. Toys are merging with digital worlds. Augmented reality (AR) and app-enabled play are changing the industry. The likes of LOL Surprise! Barbie Dreamhouse combines apps with play activities. It mixes classic scenarios with fresh ones. Nostalgic items like Tamagotchis and board games are attracting kids and millennials. This trend is creating a market that spans generations. Subscription boxes, like those from KiwiCo, are getting popular. They deliver age-appropriate toys each month. This adds surprise and convenience for everyone. The Australian toys market is doing well, even with economic uncertainty. Innovations and adaptations lead the way. Retailers and manufacturers are focusing more on personalization, limited drops, and brand collaborations. They want to keep consumers engaged and build loyalty in a competitive market.

Download a sample copy of the Report: https://www.imarcgroup.com/australia-toys-market/requestsample

Australia Toys Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Competitive Landscape:

The competitive landscape of the industry has also been examined, along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

Street: Morgan Park QLD 4370

City/Town: Warwick

State/Province/Region: Queensland

Country: Australia

Zip/Postal Code: 4370

Email: sales@imarcgroup.com

Phone Number: 1-631-791-1145