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United States Craft Beer Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 3.42% (2025-2033)

The U.S. craft beer industry continues to thrive through innovation, diverse flavors, and increasing consumer demand. According to the latest report by IMARC Group, the United States craft beer market size reached USD 30.3 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 57.7 billion by 2033, exhibiting a growth rate (CAGR) of 3.42% during 2025-2033.

Download a sample copy of the Report: https://www.imarcgroup.com/united-states-craft-beer-market/requestsample

United States Craft Beer Industry Trends and Drivers:

The craft beer market in the U.S. has grown a lot in the past ten years. This rise comes from consumers wanting unique, local drinks, even if they cost more. Craft breweries focus on small-scale production, independence, and traditional brewing methods. They have carved out a share of the large beer industry. Perhaps the most exciting change is the focus on experimentation and innovation. Breweries are now using exotic fruits and spices. They even create unique flavors with coffee or chocolate to attract adventurous drinkers. The trend matches the growing desire for variety and custom options. Millennials and Generation Z value authenticity. They want to know the stories behind what they buy. Hazy IPAs, sour beers, and barrel-aged brews have become very popular. This trend has expanded the market. Some are sweet, others are bitter. Some can be both sweet and bitter. Then, some are harder to define.

Sustainability is now a key focus in the U.S. craft beer market. This trend reflects growing public concern about how our actions affect the environment. New packaging innovations, like biodegradable six-pack rings and recycled materials, are gaining popularity. More consumers are choosing brands that care for the environment. The future trend is low-alcohol and non-alcoholic craft beers. They appeal to health-conscious drinkers. These options let people enjoy great taste while consuming less alcohol. Younger generations are leading the way in creating new social drinking settings. E-commerce and digital marketing are growing. This can help the craft beer market. Breweries can now connect with more people and build brand loyalty. They will do this through fun content and virtual experiences. The industry is always changing. Still, it focuses on quality, creativity, and community, as mentioned before. To grow and stay competitive in a crowded market, companies must share ideas and innovate.

We explore the factors propelling the United States craft beer market growth, including technological advancements, consumer behaviors, and regulatory changes.

United States Craft Beer Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Ales
• Lagers
• Others

Breakup by Age Group:

• 21–35 Years Old
• 40–54 Years Old
• 55 Years and Above

Breakup by Distribution Channel:

• On-Trade
• Off-Trade

Regional Analysis:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined, along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: sales@imarcgroup.com 

Tel No:(D) 91 120 433 0800 

United States: 1-631-791-1145