Beyond Dawlish
United States Marketing Automation Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 12.2% (2025-2033)
The U.S. marketing automation industry is steadily growing. This growth comes from new technology and more businesses using automation strategies. According to the latest report by IMARC Group, the United States marketing automation market size reached USD 19.1 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 53.8 billion by 2033, exhibiting a growth rate (CAGR) of 12.2% during 2025-2033.
United States Marketing Automation Industry Trends and Drivers:
The U.S. has a leading marketing automation market. It improves customer experiences and enhances campaign effectiveness. Many organizations will use marketing automation software. It helps with customer engagement, lead generation, and improving marketing performance. The best way to gain popularity is by turning business tasks into software. This includes things like email marketing, social media posts, and ad campaigns. By doing this, experts can focus on strategy and creativity. AI and ML will transform marketing automation. They will allow for smarter data analysis and better predictive analytics. This will lead to better customer segmentation. It will offer more personalized content and a better return on marketing investment. The company understands the customer well. It uses marketing automation tools and connects with CRM. This helps in creating effective marketing strategies.
The focus on omnichannel is a key trend in U.S. marketing automation. This method helps satisfy customers and boosts their chances of converting. Another trend is the shift to account-based marketing (ABM). This approach is gaining traction with B2B marketers. ABM focuses on targeting high-value accounts with personalized campaigns. It mainly uses marketing automation software to reach this goal. The market has grown as more organizations use cloud-based marketing automation. This shift happens because these solutions are scalable, flexible, and affordable. Businesses are now focusing on data and customers. This shift is boosting growth in the U.S. marketing automation industry. This growth comes from constant innovation and technological advances.
Download sample copy of the Report: https://www.imarcgroup.com/united-states-marketing-automation-market/requestsample
United States Marketing Automation Industry Segmentation:
The report has segmented the market into the following categories:
Component Type Insights:
- Software
- Services
Deployment Type Insights:
- On-premises
- Cloud-based
End User Insights:
- SMEs
- Large Enterprises
Application Insights:
- Campaign Management
- Email Marketing
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Others
Vertical Insights:
- BFSI
- Retail
- Healthcare
- IT and Telecom
- Government
- Entertainment and Media
- Education
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined, along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) 91 120 433 0800
United States: 1-631-791-1145
