Beyond Dawlish

                                                                                                                
Nowadays one does not need to visit a physical store when they want to buy something. It is possible to buy literally anything whilst just sitting where you are. This is due to the rise and expansion of e-commerce. E-commerce is not new but became more popular when the COVID-19 pandemic was occurring. After this pandemic many people regard online shopping as being convenient.

 This has resulted in many brands including the ones that have physical stores, having e-commerce stores as well. The competition therefore is extreme here and brands need to stand out. The packaging of the product is important as it needs to be delivered to customers. It needs to be excellent therefore the rigid boxes has become popular here.

The following looks at the growth of luxury rigid boxes in the e-commerce sector:

Importance of rigid boxes in e-commerce

Rigid boxes are associated with luxury and premium products. Luxury brands in the e-commerce sector therefore choose this packaging type so that the precious products can be protected and delivered to customers in excellent condition.

The boxes are chosen by brands that want the product to remain protected and also to enhance its luxurious appeal. It is important that products such as these are able to create a strong image in front of customers. The boxes are known for their amazing durability. They are even able to behave like branded packaging able to pack items such as jewelry, perfumes, etc.

Therefore brands in the e-commerce industry are becoming more aware of the strength and attractiveness of this packaging type and are therefore choosing it.

Ability to protect a range of products

The packaging is rigid and strong therefore it can protect many different types of products. E-commerce brands need the product to remain secure during its shipping or transportation and are therefore preferring this packaging option.

The boxes are made with high-quality packaging material that will be able to give a rigid and strong box capable of protecting the product perfectly. Cardboard and paperboard are some materials that are often chosen.

Cardboard luxury rigid boxes are able to effectively package electronics, jewelry, apparel, food items, etc. The e-commerce brand will be seen as one favoring quality when it transports its products in this type of packaging.

The packaging is perfect for shipping products due to its strength. E-commerce companies look for packaging that will make sure customers get the product in good condition and these rigid boxes are able to help due to their rigidity and strength.

Customizable packaging

Custom luxury rigid boxes allow a brand to end up with unique packaging that is perfect for the product being packaged. E-commerce brands need to give customers a good impression when they receive the product and these boxes help out as they present the product effectively.

The box is made to be the right size and shape which can comfortably place the product and protect it from getting damaged. The dimensions of the packaging matter when it comes to shipping and transporting products as the wrong dimension packaging can damage the product. A huge box will make the product move whilst a really small one can make it get congested in the box resulting in the packaging breaking.

However when the box is made a custom size and shape, it is more possible that the product will remain secure in it and reach the customer in excellent condition.

Exciting unboxing experience

Rigid packaging is usually made in an attractive way so that customers have a good unboxing experience. E-commerce brands need to give consumers this experience so that they remember the brand and want to buy from it in the future. The boxes can even be made in such a way that people will market them on social media platforms letting others know about the business.

A great experience can be given when the right style box is chosen and when it is designed attractively. For instance if you want a box that opens and closes securely, you can choose a magnetic closure box. Tube packaging will attractively present the product to customers by opening like a drawer.

Printed luxury rigid boxes can be designed in a high-end way and you can include finishing touches on them. A textured impact can be added so that customers feel the exciting box when they are opening it and getting to the product. You can include foiling on the box to make it look magnificent. Embossing or debossing can even be considered.

The rigid packaging is a popular one in the e-commerce industry and its popularity is growing. This is because brands are realizing the durability and strength of the boxes along with their appeal. The packaging is able to give customers an experience that they can remember making some even become loyal customers.