Beyond Dawlish

As a self-published author focused on making a profit, it's crucial to have a well-organized marketing approach. The decisions you make about publishing and promoting your book, such as choosing between book fulfillment and print on demand, finding an editor, and hiring a cover designer, impact how your book is perceived in the market and how it reaches potential readers. Competition is fierce in most genres, so strategic decision-making is essential. At first glance, print-on-demand may seem like an ideal option, as it allows you to get your book into print without significant financial investment.

However, exploring other options is essential if you want to generate substantial income from your book. Many print-on-demand services set the price for your book and only pay you a commission on each copy, limiting your control over pricing and profits. For those who value control, conventional printing and a book fulfillment house provide more flexibility. It allows you to set the price and access a wide range of publishing options, including binding choices, trim sizes, and cover enhancements. Additionally, selling directly to customers provides valuable customer information for future marketing.

Maximizing profits involves selling your book in venues where you retain the entire sale price, such as your website or eCommerce platform. Direct-to-consumer sales increase profit margins and offer opportunities to introduce your business and other products or services to readers. Having access to customer information is crucial for driving future sales. Furthermore, by going directly to consumers, you establish a direct line of communication that can facilitate feedback and build a loyal reader community. Engaging with readers through various channels can create a strong bond and loyal fans.

Moreover, incorporating your book into a broader business strategy can yield additional opportunities for revenue. For instance, using your book as a stepping stone to introduce readers to your professional expertise, consulting services, or other products can create new streams of income. In summary, there's a lot at stake when it comes to making strategic decisions about publishing and marketing your book. Carefully weighing your options and choosing a publishing approach that aligns with your profit goals and long-term business aspirations is essential for success in the competitive world of self-publishing.