Beyond Dawlish

When optimizing for SEO, understanding what people also search for is crucial. This feature, prominently displayed in search engine results, provides insights into related queries that users are interested in. Leveraging this information can enhance your SEO strategy significantly.

"People also search for" suggestions are generated based on actual user behavior. These related searches reveal what additional information users are seeking after performing their initial search. By incorporating these related keywords into your content, you can capture a broader audience and address more of your potential customers' needs.

For instance, if you're a business offering "home renovation services," the "people also search for" feature might include queries like "affordable home renovation ideas," "DIY home renovation tips," and "home renovation contractors near me." By including content that answers these related queries, you can improve your website’s visibility and relevance.

To make the most of this feature, start by researching the related searches for your primary keywords. Tools like Google’s Keyword Planner, Answer the Public, and SEMrush can provide valuable insights. Once you have a list of related queries, incorporate them naturally into your website content, blog posts, FAQs, and meta descriptions.

By addressing what people also search for, you not only enhance your SEO efforts but also create a more comprehensive resource for your visitors. This holistic approach can lead to higher engagement, lower bounce rates, and better search engine rankings