Visitors and residents alike will be able to benefit from free Sunday parking in Teignmouth and Dawlish this winter from November 3. Car parks run by Teignbridge Council are offering the perk until April 17.
"As we are a seaside town and don't get free parking during peak season, so it's great that we get it now," said Emma Key, own Centre Development Manager for Teignmouth and Dawlish Community Interest Company.
"It's a fantastic way to support traders and encourage people to buy local this Christmas.
"The winter can be a difficult time for businesses, so hopefully this will give them a boost."