Dawlish will revive its Violet Ball, an event which started when the popularity of the flowers declined, to raise money for Cancer Research UK and The Strand Centre.
In the 1920s and 1930s Dawlish was more famous for its violets than its beaches and many people visiting Dawlish would wear a posy of fresh Devon violets or take home a bottle of its famous Devon Violet Perfume.
But as the popularity of violets declined in the 1950s, efforts were made to revive the trade and the Violet Ball was established, with a Violet Queen and attendant princesses.