It's especially welcome here. Five years ago eight year old Heather Preen died after contracting e-coli whilst holidaying in the resort. Despite an extensive investigation the source was never found. Today it has a different sort of publicity.
Brian Gray, Teignbridge District Council: "I think it just shows that we have put a lot of effort into making sure this is a top resort and we're delighted that Encams have seen fit to give us this very high score".
Dawlish Warren tops a list of eighty three South West beaches to pick up Seaside Awards, that's eight more than last year.
Amanda Booth Encams SW:"I think that people who actually manage the beaches should pat themselves on the back for a job very well done, because it really does show that they're doing an excellent job at keeping things clean and safe for tourists".
The visitor after all is the region's bread and butter. So do they take notice of beach credentials?
"Yes... definitely because it shows that the beaches are looked after and they're clean and safe for the children"
"No it helps, but no not really, no".
Today's rockpoolers remained oblivious to the announcement, but ahead of the Easter break this was just what the tourism industry wanted.